As the year almost comes to an end it’s time for ICON GROUP to announce the annual awards winners. It is also a time to highlight some of the company’s and individual achievements and what better way to do this than using Social Wall.

The benefits of using the Social Media Wall were:

• – a quick snapshot of what has happened throughout the year
• – expose and showcase the company’s social media accounts and posts.  This helps engage with employees who may not even be aware the company has a social media presence
• – display custom posts or custom messages specifically for the Annual Awards event
• – display Instagram and Twitter photos from the staff at the event by using a specific hashtag

Icon Group used several unique features of Social Wall including:

• – custom branding was used on the social wall. A specific colour branding to match the company branding colours was used e.g. Twitter background post colour was dark blue, Facebook green and Instagram purple
• – as part of the custom branding, the company logo and a unique company picture was displayed during the preloader screen to make the Social Wall experience more unique
• – the highlighting post which is used to zoom in and display a single post was  used (part of the custom branding package)
• – our Digital Signage advertiseme.tv platform was also used to display a unique top banner to engage staff to use a particular hashtag and displayed the company logo
• – a custom post was created to display the company logo as part of the Social Wall
• – a report with statistics of how many posts were moderated was supplied at the end of each event

At the event, the Social Wall was displayed on a large digital screen at the entrace of the function centre.

Displaying social media posts at events by combining the power of digital signage and Social Wall is great because you can use it as a point of conversation and it also helps visitors engage with the online community. Make your next event more memorable by using Social Wall!

TESTIMONIAL

“The guys at Social Wall have been a pleasure to work with. Great communication, quick response and delivered a great product!” – Events Team – ICON GROUP