When dealing with multiple customers and displaying content that is relevant to their brand and business, Big Screens On The Go needed a solution that was flexible and scalable. More importantly, it needed to be a solution that can be easily managed for different events. This is where our Custom Branding Social Wall solved the problem. We built a custom dashboard by using our AdvertiseMe.TV solution and integrated it with Social Wall so that Big Screens On The Go could login and easily update the marketing content.
Here are a few examples of the Social Wall being used at different Marathon events:
These are how the Custom Branding Social Walls actually looked like. You will notice the design is completely different from the standard Social Wall. What’s different?
- – You will notice each Social Wall had a specific colour scheme. This was only possible by using the Custom Branding Social Wall package
- – The description for each post was not displayed. The client didn’t want to display the text description under each photo which is included in the standard Social Wall
- – Highlighting post – this is one of the Custom Branding features where it zooms in and displays the single post. The client just wanted to display the image from the social media post and so we did that
Businesses are now coming on board with using UGC (User Generated Content) to help drive more engagement. Big Screens On The Go achieved this by using the Hashtag Moderation feature to display and moderate posts related to a particular hashtag. The client had full control of which posts related to the hashtag was displayed on the LED screens. This feature is particularly useful for large events and we encourage event organisers needs to jump on board with using Social Wall to display social media content posted by their visitors.
Contact Big Screens On The Go to see how they can help you at your next event – see the Partners Page for their contact details.
Check out this video showing how Social Wall was used at the event.