Here’s what you get when you combine a large video wall (consisting of 4x 40 commercial screens) and Social Wall:
The Social Wall on a Stick device was used for this setup and it also included the use of the digital signage SaaS AdvertiseMe.TV platform:
When you need to engage with visitors attending an event or exhibition, the event organiser needs to jump on board with using Social Wall to display social media content posted by visitors from the event. With this particular event, the Marketing Manager was able to display social media posts related to the event by using the hashtag #HEALTHBEYOND2017 and also displayed the company’s Instagram, Facebook and Twitter posts. Here’s a few screenshots:
In addition, the Social Wall hashtag moderation feature was used to filter posts and displays ones that were relevant to the event. The team at Advertise Me, moderated the hashtags during the 2-day event.
After the event, we decided to put together a Social Wall Infographics to highlight the outcome of using the Social Wall hashtag.
In summary, there were 65 social media accounts posting on Twitter and Instagram with the hashtag HEALTHBEYOND2017. A total of 284 social posts (193 were from Twitter and 90 were from Instagram) were moderated over the 2 days and out of the 284 posts, 234 (144 were from Twitter and 90 were from Instagram) were actually displayed. The 49 posts were either re-tweets or spammed posts which the Advertise Me review team decided not to display.
Check out this video showing how Social Wall was used at the event.