SOCIAL WALL ICON GROUP CHRISTMAS PARTY EVENTS

The Icon Group decided to make their corporate Christmas Parties more memorable by introducing Social Wall to display social media posts from Twitter, Facebook and Instagram. Social Wall was used at 4 of their Corporate Christmas parties located in Melbourne, Brisbane, Sydney and Perth.

The benefits of using the Social Wall were:

• – a quick snapshot of what has happened throughout the year
• – expose and showcase the company’s social media accounts and posts.  This helps engage with employees who may not even be aware the company has a social media presence
• – display custom posts or custom messages specifically for the event
• – display Instagram and Twitter photos from the staff at the event by using a specific hashtag

Icon Group used several unique features of Social Wall including:

• – hashtag moderation services was used for this event.  Our team was hired to monitor the hashtag moderation queue during the entire event so each hashtag post was approved based on certain criteria before it’s displayed on the Social wall.  This ensured inappropriate content is not displayed and gave the event staff reassurance and freed up their time to focus on some of their more important tasks. 
• – custom branding was used on the social wall. A specific colour branding to match the company branding colours was used e.g. Twitter background post colour was dark blue, Facebook green and Instagram purple
• – as part of the custom branding, the company logo and a unique company picture was displayed during the preloader screen to make the Social Wall experience more unique
• – the highlighting post which is used to zoom in and display a single post was  used (part of the custom branding package)
• – our Advertise Me TV platform was also used to display a unique top banner to engage staff to use a particular hashtag and displayed the company logo
• – a custom post was created to display the company logo as part of the Social Wall
• – a report with statistics of how many posts were moderated was supplied at the end of each event

At each of the events, the Social Wall was displayed on large projector screens and digital screens. Displaying the Social Wall was very successful at all the events and we look forward to assisting Icon Group again with future events.

SYDNEY EVENT

MELBOURNE EVENT

BRISBANE EVENT

Displaying social media posts at events by combining the power of digital signage and Social Wall is great because you can use it as a point of conversation and it also helps visitors engage with the online community. Make your next event more memorable by using Social Wall!

TESTIMONIAL

“The guys at Social Wall have been a pleasure to work with. Great communication, quick response and delivered a great product!” – Events Team – ICON GROUP