Free • January 24, 2019

SOCIAL WALL PT LEO ESTATE POPUP STORE

SOCIAL WALL PT LEO ESTATE POPUP STORE

PTLEOESTATE Logo

CLIENT: Pt. Leo Estate

BRISBANE POPUP STORE AT CHADSTONE SHOPPING CENTRE

SOCIAL WALL LOCATIONS: LARGE DIGITAL SIGNAGE SCREEN

Pt. Leo Estate is situated on Victoria’s pristine Mornington Peninsula. The estate is home to 50 acres of vines, sculpture park and restaurant.

DIGITAL SIGNAGE - CHADSTONE SHOPPING CENTRE

Pt. Leo Estate used Social Wall at a pop-up wine store at Chadstone Shopping Centre over the Christmas period (whole month of December) and displayed their Social media feeds on a large 55 inch commercial screen on site.

The benefits of using the Social Media Wall were:

  • – a quick snapshot of what has happened throughout the year
  • – expose and showcase the company’s social media accounts and posts.  This helps engage with employees who may not even be aware the company has a social media presence
  • – display Instagram and Twitter photos from the visitors using a specific hashtag

The client used several unique features of Social Wall including:

  • – custom branding was used on the social wall. A specific colour branding to match the company branding colours was used e.g. Twitter background post colour was dark blue, Facebook green and Instagram purple
  • – as part of the custom branding, the company logo and a unique company picture was displayed during the preloader screen to make the Social Wall experience more unique
  • – the highlighting post which is used to zoom in and display a single post was  used (part of the custom branding package)
  • – our Digital Signage advertiseme.tv platform was also used to display a unique top banner to engage staff to use a particular hashtag and displayed the company logo
  • – a custom post was created to display the company logo as part of the Social Wall
  • – a report with statistics of how many posts were moderated was supplied at the end of each event

Displaying social media posts at your store in a shopping centre is great way to engage with your customers and visitors. Make your store more memorable by using Social Wall!

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